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Mile SEOTaking education further

Education is in trouble.Let's work together so we can save it.

Mile SEO runs organic search and GEO for schools, universities, research institutions and the people building tools for learners — so the work they do reaches the people it was meant for.

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Who this is for

Different audiences, different searches

A parent choosing a primary school and a procurement lead buying a learning platform are not running the same search, and they should not land on the same page. Each of these is written for its own buyer.

Students raising their hands towards a teacher in a seminar room.

Schools

Admissions-led search for compulsory and fee-paying education.

A child using a learning app on a tablet.

Learning products

Search and answer-engine demand for the tools people learn with.

What the work is

Three things, done properly

No retainer where a one-off audit would do, and no audit where the real problem is that four departments are competing for the same query.

Find what is broken
A crawl, an indexation review, a cannibalisation inventory and a content-decay score for every page that still matters. The output is a ranked list, not a 90-page PDF.
Decide what wins
Which page owns which query, what gets merged, what gets retired, and what genuinely needs writing. On an institutional site this is as much negotiation as analysis.
Make it hold
Implementation alongside whoever maintains the site, a publishing standard that stops the problem recurring, and reporting against measures agreed before the work started.
A modern research building clad in glass and dark metal panels.

GEO

Being cited, not just ranked

People now ask an assistant before they open a search results page. What comes back is assembled from whatever is readable and unambiguous on the open web. Institutions that publish their criteria, their fees, their entry requirements and their findings in plain text get quoted. Institutions that lock them in a PDF get summarised through somebody else.

Prompt coverage
Which assistant answers already mention you, and which mention a competitor instead.
Citation surface
The pages worth making quotable, and what has to change on each to get there.
Structured facts
Fees, dates, criteria and outcomes published as data rather than as prose.

How it starts

From first call to first fixes

No onboarding sequence, no kickoff deck. One person, three steps.

A call
Thirty minutes to establish whether search is actually your constraint. Sometimes it is not, and I will say so.
An audit
A written, prioritised read of the site and its competitive position, including where answer engines currently send people instead of you.
The work
Either you take the list and implement it, or I stay on and do it with you. Both are fine, and the audit is yours either way.

Next step

Book thirty minutes

Pick a time below, or write to hello@mile-seo.com. There is no qualification form and no sales sequence — it is one person reading your email.

Book a call with Mile SEO

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