SEO for educational websites
SEO for a large educational website is mostly consolidation, not creation: finding the pages that compete with each other, merging or retiring the ones that have decayed, and rebuilding the internal structure so authority collects instead of scattering.
The problem
You have thousands of pages and no idea which of them still earn anything. The archive was strong in 2019, half of it has quietly decayed, and the site now competes with itself on most of its best topics. Traffic is flat or falling and the instinct is to publish more, which makes the underlying problem worse.
Cannibalisation at scale
On a site of this size, the same topic has usually been covered four or five times over a decade by different authors. Every one of those pages splits the signal. Consolidation typically recovers more than new publishing does.
- A full inventory scored by traffic, links and decay
- Merge, redirect or retire decisions for every competing cluster
- Internal linking rebuilt around topic hubs rather than chronology
- A publishing standard that stops the problem recurring
Content decay is measurable
Educational reference content decays on a predictable curve as curricula, tooling and terminology change. Refreshing on a schedule outperforms publishing something new almost every time.
Being the cited source
Reference-grade educational content is exactly what answer engines quote. Clear definitions, stated scope and visible sourcing are what make a page quotable rather than merely readable.
Talk it through
Thirty minutes, no deck. If search is not your constraint, I will say so on the call.