SEO for course creators
SEO for a course creator means building an owned, evergreen channel beneath the platform: free teaching content that ranks for what the course covers, feeding a sales page that is no longer the only page on the domain.
The problem
The whole business runs on rented attention: a platform algorithm, an ad account, a mailing list built from one viral video. It works until it does not, and there is no owned channel underneath it. The course sells to people who already know your name and nobody else can find it, because the sales page is the only page and it ranks for nothing.
One sales page is not a site
A single long page optimised for conversion has no surface to rank with. The fix is a body of genuinely useful free content on the same topics the course teaches, structured so it leads somewhere.
- A topic hub per module the course covers
- Free teaching content that answers the query fully, then offers the course
- A sales page that is reached from content rather than from ads alone
- Platform and owned-site content sharing one keyword set
Giving it away is the strategy
The fear is that free content cannibalises the sale. In practice the free content is what proves you can teach, and proving you can teach is the entire purchase decision.
Being recommended, not just ranked
People increasingly ask an assistant which course to take. Being named there depends on having a body of public teaching an assistant can evaluate, not on a landing page with testimonials.
Talk it through
Thirty minutes, no deck. If search is not your constraint, I will say so on the call.