SEO for grammar schools
SEO for a grammar school means owning the entrance-test question set on your own domain, in plain language, before the tutoring sites answer it for you. Admissions content is the whole game; general school content is secondary.
The problem
Selective admission changes the search entirely. The query is not "good school near me" — it is about the entrance test: what is on it, when it is sat, how it is scored, what the pass mark was last year. Parents start searching eighteen months out and they keep searching. Meanwhile a whole tutoring industry outranks the schools themselves on the exact terms the schools should own.
You are competing with tutoring companies, not other schools
Search the name of almost any selective entrance test and the first page is commercial preparation services. The school that sets the test is rarely in the top five. That gap is the opportunity, and it is closeable because you hold the authoritative answer.
The eighteen-month research window
Parents of selective applicants research far earlier and far longer than any other school audience. Content published for a single admissions cycle is wasted; this audience needs an evergreen, dated, clearly-versioned set of pages.
- Test format and content, section by section
- Registration dates, deadlines and the appeals route
- Historic score thresholds where you are permitted to publish them
- Catchment or priority rules where selection is geographically bounded
Answer engines quote admissions criteria verbatim
Selective admissions is exactly the kind of precise, rule-bound content an assistant will quote. If your rules are unambiguous and machine-readable, you become the cited source. If they are buried in a policy PDF, something else gets cited.
Talk it through
Thirty minutes, no deck. If search is not your constraint, I will say so on the call.